The Pricing Strategy That Got My Seller Over Asking (Even as Inventory Increased)

In today’s changing real estate market, pricing a home correctly from the start is more important than ever.

After 29+ years in real estate, I’ve seen it all—and one of the biggest mistakes sellers can make is pricing their home based on what they hope to get, instead of what the market is actually telling us.

Recently, I met with a seller who, like many homeowners, believed her property was worth more than the data supported. It’s completely understandable—this is her home, filled with memories and value beyond just numbers.

But here’s where experience matters.

The Conversation Most Agents Avoid

I had an honest conversation with her.

I explained that while we could price the home higher, it could actually cost her money in the long run.

Why?

Because:

• Inventory in the area was starting to increase
• Competing homes—some very similar—were already sitting on the market
• A few of her neighbors had begun reducing their prices

That’s what we call “chasing the market”—and it’s a position no seller wants to be in.

The Strategy That Worked

Instead, I recommended we price the home accurately—right where the market indicated it should be.

Not underpriced. Not overpriced. Strategically priced.

I told her:

“If we price it correctly from the start, we’ll attract strong interest—and you may even end up getting more.”

She trusted the process.

The Result?

We went live with a strong, data-driven price…

…and received an offer over asking price.

Why This Matters for Sellers

The truth is, today’s buyers are educated. They’re watching the market closely. When a home is overpriced, they either:

• Skip it entirely
• Or wait for a price reduction

But when a home is priced right?

• It creates urgency
• It attracts more buyers
• It can lead to multiple offers

The Takeaway

Pricing isn’t about testing the market—it’s about understanding it.

The right price doesn’t leave money on the table.
It maximizes your final sale price.

Thinking About Selling?

If you’re considering selling your home and want a strategy that works in today’s market—not last year’s—I’d love to help.

With over 29 years of experience, I guide my clients with honest advice, proven strategies, and results that speak for themselves.

A real estate case study showing how accurate pricing—not overpricing—helped a seller receive an over-asking offer, even as inventory increased. Learn the strategy that works in today’s market.